Aaron performed a retail readiness review of his client's ASIN and determined it is not retail ready
Aaron performed a retail readiness review of his client's ASIN and determined it is not retail ready for an ad campaign. If the campaign's objective is to drive traffic to an ASIN, what is the recommended approach?
1. Select a different ASIN
2. Drive traffic to client's Store
3. Drive traffic to a campaign landing page
4. Drive traffic to the client's website
If the ASIN is not ready, then Amazon recommends to not drive the traffic to that ASIN.
In Amazon Advertising, the brand cannot drive the user outside of the Amazon Ecosystem (to the client’s website). However, you can still drive the traffic to the campaign landing page where you can demonstrate the features of the ASIN. This page can be designed in the Amazon Ecosystem and brand can also showcase the best features using high quality images and videos.
Hence, Drive traffic to a campaign landing page.
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