Never Miss a Marketing Tip. 
Subscribe Now!

© 2023 by school4ecom. 

  • Facebook Social Icon
  • Twitter
  • LinkedIn Social Icon
  • vasu

How is advertising cost of sales (ACOS) calculated?

Updated: Nov 20, 2019



Amazon Advertising Certification: How is advertising cost of sales (ACOS) calculated?

1. Ad spend / attributed sales





2. Ad spend x attributed sales





3. Ad spend / impressions





4. Ad spend x clicks





5. Ad spend / clicks



Advertising cost of sales is a sales efficiency metric.

It is calculated as the amount you have spent on advertising/Sales attributed to these ads.



Hence, Ad spend / attributed sales.


For more information on Sponsored Brands, click here –

https://learningconsole.amazonadvertising.com/student/activity/339-sponsored-ads-optimization