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Amazon may adjust a bid in real-time up to 100% when an ad may be more likely to convert to a sale.

Updated: Nov 17, 2019




Amazon Advertising Certification: Amazon may adjust a bid in real-time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?




1. Fixed bids






2. Adjust bids by placement





3. Dynamic bids- down only






4. Automated bidding




5. Dynamic bids - up and down

Dynamic bids -up and down allows Amazon to increase/decrease your bids based on the chance of conversion.





If we want to check which are the targeted keywords not performing, then we need to download Targeting Report.




Hence, Dynamic bids – up and down.


For more information, click here –

https://learningconsole.amazonadvertising.com/student/activity/815-sponsored-ads-strategy