Updated: Nov 19, 2019
Amazon Advertising Certification: Which of the following best indicates a high-performing, efficient campaign?
1. Low ACOS, high ROAS
2. High ACOS, low ROAS
3. High ACOS, high ROAS
4. Low ACOS, low ROAS
ACOS means Advertising Cost of Sales. It is a sales efficiency metric. Lower the ACOS, more efficient is the campaign.
ROAS is the inverse of ACOS. It is the return on advertising spend. Higher the ACOS, the more efficient is the campaign.
Hence, Low ACOS, high ROAS.
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