Updated: Nov 19, 2019
Amazon Advertising Certification: Which of the following choices would likely require the highest bid amount?
1. broad match
2. brand keyword
3. Automatic campaigns
4. Phrase match
Automatic campaigns generally have low bid amount depending on your settings in the Amazon Advertising Console.
Brand Keywords for your brand have the lowest bid amount as these have the highest relevancy with your brand.
Broad match keywords have bid amount higher than brand match but lower than the phrase match keywords and the exact match has the highest bid amount.
Among these, phrase match keywords have the highest bid amount.
Hence, Phrase Match.
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