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Which of the following search terms would be considered a phrase match for the keyword "cat litter?"

Updated: Nov 20, 2019





Amazon Advertising Certification: Which of the following search terms would be considered a phrase match for the keyword "cat litter?"

1. "feline clay litter"





2. "pine cat litter"





3. "litter"





4. "litter for cats"





5. "pine kitty litter"Advertising cost of sales is a sales efficiency metric.


Amazon Advertising provides us with three types of match –
1. Phrase Match Type
2. Broad Match Type
3. Exact Match Type




In Phrase Match Type, the keyword phase should be present in the exact order in the Search Term.

Here, “cat litter” is exactly present only in the “pine cat litter".




Hence, “pine cat litter”.


For more information on Sponsored Brands, click here –

https://learningconsole.amazonadvertising.com/student/activity/816-sponsored-ads-targeting