Updated: Nov 20, 2019
Amazon Advertising Certification: Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?
1. Increase visibility by adding more keywords
2. Pause the campaign
3. Remove the underperforming ASINs from their campaign
4. Increase visibility by adding ASINs to the campaign
5. Increase bids on high-performing keywords
Advertising Product report informs the user that how are the ASINs performing. That is, which are the good performing ASINs and which are the underperforming ASINs.
Removing the underperforming ASINs for your campaign will improve your ACOS.
Hence, Remove the underperforming ASINs from their campaign
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