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BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket."

Updated: Nov 22, 2019




Amazon Advertising Certification : BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket." A customer searches for "denum jacket." Based on this, which of the following is a true statement?



1. The ad will not serve due to a negative match





2. The ad will not serve due to the misspelling





3. The ad may serve regardless of the misspelling





4. The ad will definitely serve


Amazon Advertising Algorithm, by default, ignores misspelling while deciding whether to display the ad. However, this does not guarantee whether your ad will be displayed, as there are other factors also involved.




Hence, The ad may serve regardless of the misspelling


For more information, click here –

https://learningconsole.amazonadvertising.com/student/activity/815-sponsored-ads-strategy