Updated: Nov 17, 2019
Amazon Advertising Certification: LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?
1. Advertised product report
2. Performance over time report
3. Placement report
4. Search term report
5. Targeting report
There are many downloadable reports available for both Sponsored Brand and Sponsored Products. However, SP and SB campaigns have different types of reports available.
If we want to find the new keywords, then use the Search Term Report. After finding new keywords, you can add them to the campaigns.
Hence, Targeting Report.
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