Updated: Nov 20, 2019
Amazon Advertising Certification: Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?
In the auction based bidding, highest bidder along with the better relevancy, wins the auction.
However, the highest bidder does not pay the amount that he/she has bid. Instead, the amount charged is slightly higher than the second highest bidder.
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