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Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85.

Updated: Nov 20, 2019



Amazon Advertising Certification: Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?

1. $0.86





2. $0.79





3. $0.77





4. $0.85





5. $1.00




In the auction based bidding, highest bidder along with the better relevancy, wins the auction.




However, the highest bidder does not pay the amount that he/she has bid. Instead, the amount charged is slightly higher than the second highest bidder.



Hence, $0.79.


For more information on Sponsored Brands, click here –

https://learningconsole.amazonadvertising.com/student/activity/815-sponsored-ads-strategy