Updated: Nov 17, 2019
Amazon Advertising Certification: Which of the following metrics are used to measure sales efficiency objectives?
2. Average cost-per-click
4. Product Detail page views
ACOS is advertising cost of sales. This metric is used for Sales Efficiency Objectives. And ROAS is the inverse of ACOS and therefore, is a sales efficiency objective.
The number of impressions is the main KPI for campaigns with brand awareness objectives.
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