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Which of the following metrics are used to measure sales efficiency objectives?

Updated: Nov 17, 2019



Amazon Advertising Certification: Which of the following metrics are used to measure sales efficiency objectives?


1. Clicks





2. Average cost-per-click





3. Impressions









4. Product Detail page views





5. ACOS/ROAS


ACOS is advertising cost of sales. This metric is used for Sales Efficiency Objectives. And ROAS is the inverse of ACOS and therefore, is a sales efficiency objective.

The number of impressions is the main KPI for campaigns with brand awareness objectives.






Hence, ACOS/ROAS.



For more information, click here,

https://learningconsole.amazonadvertising.com/student/path/812/activity/540