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In order to optimize for customer acquisition, advertiser should identify keywords with higher ACOS.

Updated: Nov 20, 2019

Amazon Advertising Certification: In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _?

1. Conversion rate

2. No. of orders

3. New-to-brand

4. Attributed sales ACOS

New-to-brand metrics is the KPI that provides us the information about the new user. It informs how many of the customers who bought the product are new customers.

As this metrics is related to new customers, it is the best for customer acquisition. So, an advertiser should look for keywords with highest New-to-brand sales if he/she is optimising for customer acquisition.

Hence, New-to-brand.

For more information, click here –