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In which of the following situations should an advertiser consider using automated bidding?

Updated: Nov 20, 2019



Amazon Advertising Certification: In which of the following situations should an advertiser consider using automated bidding?

1. To optimize bids on Sponsored Brand campaigns, toward brand awareness





2. To optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency






3. To optimize bids on Sponsored Product campaigns, toward brand awareness




4. To optimize bids on Sponsored Brand campaigns, toward sales efficiency




Dynamic bidding for placements is available for both Sponsored Brands and Sponsored Products.



This features allows your bids to decrease or increase depending on your settings automatically.

So, if the Amazon algorithm recognizes that there is high chance of conversion, then it automatically increase the bid accordingly.



Hence, To optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency.


For more information on Sponsored Brands, click here –

https://learningconsole.amazonadvertising.com/student/activity/815-sponsored-ads-strategy