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Sports Lab would like to target their ads to show to shoppers viewing bicycles with a 4+star rating.

Updated: Nov 19, 2019




Amazon Advertising Certification: Sports Lab would like to target their ads to show to shoppers viewing bicycles with a 4+star rating. Which ad type(s) could they leverage for this strategy?

1. Sponsored Products





2. Sponsored Brands




3. Neither ad type





4. Sponsored Brands and Sponsored Products



Sponsored Products allows you to do target based on the product features the user is viewing. For example, an advertiser can target customers viewing products of particular category, or particular star rating etc.


Hence, Sponsored Products.


For more information, click here –

https://learningconsole.amazonadvertising.com/student/path/812/activity/536