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Which of the following metrics are used to measure brand awareness objectives?

Updated: Nov 22, 2019




Amazon Advertising Certification : Which of the following metrics are used to measure brand awareness objectives?


1. ACoS/ROAS





2. Ad spend





3. Units sold





4. Total orders





5. Impressions




ACOS is advertising cost of sales. This metric is used for Sales Efficiency Objectives.
Ad Spend is also considered under Sales Efficiency Objectives.




Number of impressions is the main KPI for campaigns with brand awareness objectives.


Hence, Impressions.





For more information, click here,

https://learningconsole.amazonadvertising.com/student/path/812/activity/540