Updated: Nov 21, 2019
Amazon Advertising Certification: Which sponsored ad type(s) provides new-to-brand metrics?
1. Sponsored Products
2. Sponsored Brands and Sponsored Products
3. Neither ad type
4. Sponsored Brands
Amazon advertising algorithm considers a user as a new user if he/she has not bought any of your products in last 12 months.
New-to-brand metrics is the KPI that provides us the information about the new user. It informs how many of the customers who bought the product are new customers.
However, this KPI is only available for Sponsored Brand Ads campaigns and not for Sponsored Products.
Hence, Sponsored Brands.
For more information on Sponsored Brands, click here –