Updated: Nov 22, 2019
Amazon Advertising Certification : Which two variables are used by the auction to determine which ad will display?
1. Ad type, budget
2. Cost-per-click bid, relevancy
3. Pixels, cost-per-click bid
4. Ad spend, relevancy
Amazon Advertising uses auction method to determine which ad will display. Amazon Advertising Algorithm gives very high weightage to Cost-per-click bid and relevancy to the keyword searched by the consumer, while deciding which ad to be displayed to the user.
Hence, Cost-per-click bid, relevancy
For more information, click here –