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Which two variables are used by the auction to determine which ad will display?

Updated: Nov 22, 2019




Amazon Advertising Certification : Which two variables are used by the auction to determine which ad will display?


1. Ad type, budget





2. Cost-per-click bid, relevancy





3. Pixels, cost-per-click bid





4. Ad spend, relevancy





5. ACOS/ROAS





Amazon Advertising uses auction method to determine which ad will display. Amazon Advertising Algorithm gives very high weightage to Cost-per-click bid and relevancy to the keyword searched by the consumer, while deciding which ad to be displayed to the user.




Hence, Cost-per-click bid, relevancy


For more information, click here –

https://learningconsole.amazonadvertising.com/student/catalog